One of the recent statistics revealed an interesting number about Android applications: more than 88 percent of the smartphones run on Android OS. If that’s not appealing, here is another number to give you the weight: there are 3.3 billion smartphone users in the world.
How great it would be for your business to reach all the potential customers all over the world?
You can do it if you build an android application. Here is how Android apps improve your business.
Performance
Android application takes your service and products to the fingertips of your potential customers, making it easier for them to access your business.
It can tell your customers what your services solve, why solving it is important, and how it makes their life better. Try thinking about a scenario when your customers want to use your services; make a few calls to order them, and wait a few days to access them. It is a disaster.Your business should make your service available the very moment the requirement arises.
Further, an android application, if it is at the height of performance, can make people want to come back to the application and use your service.
Customization & Scalability
With internet feeding people with a constant stream of information every passing second, people’s requirements change a bit too often in an unpredictable way. And when it does, you shouldn’t be the business that lags to adapt to the requirements; in fact, that’s how companies fail. Android apps are highly customizable and allow you to tweak your services and products easily and in the path to cater to the arisen demand.
Likewise, you can scale up and scale down seamlessly and according to your strategies without spending a fortune for it.
Better Marketing
Android devices, since they seem to spend a lot of time in your customers’ hands, with an android application, you have equipped yourself with a formidable tool to reach out to your customers. With push notifications, you can inform your customers about your offers, the launch of new services, changes in services, discounts, and the whole lot prompting them to use your service more and more.
Brand Awareness
Have a unique logo, android app layout, and design allows you to become more recognizable. This greatly increases your brand value and allows your services to become an everyday part of life. ‘Netflix and chill’ and ‘Google it’ are some phrases that are the results of brand awareness and recognition.
Google Support
One of the most overlooked components of business is failing to identify if the party offering the services are reliable. The last thing you want is your hard work to become a part of the scam sucking your business into an inextricable vortex of losses. In the case of Android, it is the search engine mammoth —Google— that is behind the most used operating system.
Android applications are not limited to smartphones; they are also available in a number of wearables including smartwatches. It is only a matter of time before smart devices take over the world, if not we are already proceeding that way. Android application development for businesses ensures that your services are always available for your customers in one way or another, earning a reputation increasing your profits.