5 Characteristics Every Successful Android Applications Has

Ever since the invention of smartphones, mobile applications have become the foremost tool for businesses to leverage and grow. After all, mobile phones remain within the arms’ reach of the people for more than 90 percent of the time. And that provides businesses an effective way to promote their services 24×7. Of all the mobile phones owned, android mobile phones contribute to 87 percent, while the rest are fighting to dominate the remaining 13 percent.

But not every android mobile applications succeeds. There are tons of mobile applications in the Google Playstore offering the same service, but only a handful are successful. So we have compiled the characteristics all the successful mobile applications have to help you build a winning android application.

Things Every Android Application Should Have to become Successful

  • Android App Performance

    The performance of the android applications hails above all other characteristics. In fact, high performance has the potential to single-handedly push your android application to the top of the trending list. Users open your application when they want to solve a problem. If it’s a video calling android app, they open it to solve the problem of video calling; if it’s a gaming android app, they want to play games, and likewise to every need. As a service provider, you have to make sure that you are providing the service as soon as they click your application in a clutter-free environment. Not to mention, more than 65 percent of users claim that poor mobile app experiences negatively impacts their opinion of the brand.

  • Great Design and User Experience

    Great design doesn’t mean that the android application has to bombard the users with complex designs. A simple design that is easy to understand yet can deliver the brand’s uniqueness is what gives people a unique experience to remember. Simple designs also enhance the speed of the android application as it doesn’t consume a lot of space and thus greatly reducing the loading time.

  • Intuitive Navigation

    58 percent of android app users become frustrated when interface inconsistencies occur. And frustration leads to uninstalling the application before switching to another service provider. Better navigation makes it seamless for your customers to use your services. And this makes them want to look forward to using your android application the next time. There are three major types of navigation structures. Hierarchical: In here, users can make only one decision per page. They can choose to retrace, or move forward, or start from the first, and so. Flat: Users can access all the primary categories from the main screen. Most of the music apps have a flat hierarchy. Content-driven: This is a unique navigation structure often found in games and eBook Readers where can navigate to a certain page table of contents and such. Android applications can have a mixture of these structures as suitable to engage the users effectively. 

  • Exception Handling

    App crashes are behind 70 percent of mobile app uninstalls. If your android application is equipped with better exception handling, your business is already built on a strong foundation. You can’t predict the behavior of your customers, and you can’t expect them to do only what they are told to. And this is just one of the reasons to have better exception handling for your application. Sometimes, it is the user who raises an exception, and the other, it is the app data. Either way, your android application should be programmed to handle it well. And the same goes to the bugs. Make sure to rid the bugs off your application to provide a better experience.

  • Update and Customer Support

    Making your android application engaging is one thing, but you should also engage your customers in one way or the other. People who use your android application will have doubts and queries arising along the way. When you don’t answer the queries, you are actually losing users who could have been converted into loyal customers. Engaging with your customers also allows you to know what they expect and where your android application lags behind so that you have a list of corrections to be made on the next update.

Android applications are the greatest weapon for all the businesses to proactively reach out to their customers and convert users into loyal customers. But whatever the application is about, without being optimized for the target customers, it will never take-off. Along with the five characteristics, make your android application customer-centric to make it an instant hit.

Why You Should Use Kotlin for Android App Development?

A lot of enterprises today are specifically asking for Kotlin developers for their Android app development. Although Kotlin has been around since 2011, the language never had the demand it has today. Kotlin is a cross-platform, general-purpose programming language officially recognized by Google as the preferred language for Android App Development since 2017. The jobs for Kotlin developers have also been rising the announcement, but what has Kotlin got to deserve the demand and popularity?
Here is a brief on why Kotlin is the best for Android App Development.

  • Better than Java

    Java has been the name making rounds since two decades ago. While it was exceptional at one point in time, there is a good number of functionalities Java doesn’t have to compete with the languages of today. The dreaded NullPointerException (NPE) of Java is still one of the reasons for many android app crashes. Null is simply an efficient way of letting the system know about the absence of value. NPE makes it more time-consuming for android developers to build the application. NullPointerExceptions are no more in Kotlin.

  • Safer Than Java

    Kotlin codes are more clear and concise when compared to Java. Even if there is a problem to solve, it can be done with fewer lines of code than what was used before. Further, Kotlin-built applications have fewer errors, reinforcing the application to prevent it from crashing. Kotlin also has a better compiler which performs a lot of checks and detects errors as early as the compile time.

  • Support

    Even before the release of Kotlin, the programming language went through various checks to become an effective alternative for Java. Kotlin was built and backed by JetBrains with many independent contributors, leaving little to worry about continuous support.

  • Interoperable with Java

    Interoperability is one of the best advantages of using Kotlin. It means Kotlin can be used in place of Java without having the redo the project from scratch and vice-versa. If you are working on an android application and is already halfway through the development, you can continue with Kotlin from where you are.

  • Easier Development

    With Kotlin, your developers don’t have to mull over innumerable lines of codes with various complexities in between. Fewer lines of coding are all needed to get the jobs done, and this further increases the speed of development. Kotlin is way more readable and crisp, making it highly flexible and easy to maintain. Less coding also implies the reduced size of the final applications. Not to mention, Kotlin drastically brings down the size of the boilerplate code in the application.

Apart from the major advantages, Kotlin is very easy to get started with even for beginners. But Java isn’t going anywhere; it will be around for a long time, but Kotlin will eventually take over its place. The programming language’s advantages have grabbed the eyeballs of many industry leaders and are actively adopting it refine their applications.

How Android Apps Can Take Your Business to the Next Level

One of the recent statistics revealed an interesting number about Android applications: more than 88 percent of the smartphones run on Android OS. If that’s not appealing, here is another number to give you the weight: there are 3.3 billion smartphone users in the world. 
How great it would be for your business to reach all the potential customers all over the world? 
You can do it if you build an android application. Here is how Android apps improve your business.

Performance

Android application takes your service and products to the fingertips of your potential customers, making it easier for them to access your business.
It can tell your customers what your services solve, why solving it is important, and how it makes their life better. Try thinking about a scenario when your customers want to use your services; make a few calls to order them, and wait a few days to access them. It is a disaster.Your business should make your service available the very moment the requirement arises.
Further, an android application, if it is at the height of performance, can make people want to come back to the application and use your service. 

Customization & Scalability

With internet feeding people with a constant stream of information every passing second, people’s requirements change a bit too often in an unpredictable way. And when it does, you shouldn’t be the business that lags to adapt to the requirements; in fact, that’s how companies fail. Android apps are highly customizable and allow you to tweak your services and products easily and in the path to cater to the arisen demand.
Likewise, you can scale up and scale down seamlessly and according to your strategies without spending a fortune for it. 

Better Marketing

Android devices, since they seem to spend a lot of time in your customers’ hands, with an android application, you have equipped yourself with a formidable tool to reach out to your customers. With push notifications, you can inform your customers about your offers, the launch of new services, changes in services, discounts, and the whole lot prompting them to use your service more and more.

Brand Awareness

Have a unique logo, android app layout, and design allows you to become more recognizable. This greatly increases your brand value and allows your services to become an everyday part of life. ‘Netflix and chill’ and ‘Google it’ are some phrases that are the results of brand awareness and recognition.

Google Support

One of the most overlooked components of business is failing to identify if the party offering the services are reliable. The last thing you want is your hard work to become a part of the scam sucking your business into an inextricable vortex of losses. In the case of Android, it is the search engine mammoth —Google— that is behind the most used operating system.


Android applications are not limited to smartphones; they are also available in a number of wearables including smartwatches. It is only a matter of time before smart devices take over the world, if not we are already proceeding that way. Android application development for businesses ensures that your services are always available for your customers in one way or another, earning a reputation increasing your profits.