The way the humble mobile app is transforming our preferences in daily life is amazing. Over 68% of mobile subscriptions exist today. The data from Statista (https://www.statista.com/statistics/218984/number-of-global-mobile-users-since-2010/ )reveal that mobile usage is about 7.33 billion in 2023 and this will increase to more than 7.5 billion by 2025. Interesting right?
This goes to show that more than 84% of the global population relies on smartphones for study, work, entertainment, and day to day shopping and consultation. This is why businesses of any niche would scale better if they have a great mobile app to reach out to their end consumers. The interesting fact is that emerging markets have been using mobile apps more recently and this is a huge market to invest in. As mobile app experts, we have seen the mobile usage growth and here, we are going to outline how mobile app developers and companies can develop stunning mobile apps for the emerging markets of tomorrow.
What are the ways to build mobile apps for emerging markets?
Observing the Search Intent
If you are into product marketing, then work with a result centric mobile app development company that knows how to understand the search intent for your mobile applications. This is a part of Digital marketing whereby the real search goals of the end user, their online behavior, the time spent on the mobile app, and the way they browse a mobile app are analyzed.
Leverage the User Experience
Moving to the User experience this should be taken into account when you handle mobile app development. A mobile app user experience should be seamless and for this, you need to take care of each icon, CTA, and color code that is well defined. Once developers create a good mobile app, that should help in building a consistent buyer journey and a high level of user engagement always.
Opt for low-spec hardware
When considering mobile app development, the IT development team should make sure that low-end hardware is used. This is because a large variety of smartphones are low end machines and if your hardware matches this – the running will be smooth. Only if all your probable customers can use the mobile app, you get more buys in the long run.
Less power usage
Just like the hardware, the power usage consumption of the ios app should be developed with care. The emerging markets would mean the second world countries that are enjoying the transition into using mobiles for their day to day lives. Here as a power supply is inconsistent, you need to ensure that your mobile app does not eat away the mobile battery to a large extent.
Mobile Optimized Apps
The last one on our list is the fact that any mobile app should be optimized so that it hits the searches of the users. Whether you are making an Android app or an IoS mobile app, the same rule applies here. Make sure that the images, videos, website flow, and content as a whole are SEO optimized. This way, Google will find your mobile app worthy enough to be listed in a user search. If the above mentioned factors are taken care of, then naturally the mobile app will get more visits.
Unless a good mobile app development company can understand the demands and expectations of the emerging markets, they will not be able to give a mobile app too. We have explained all the factors that you need to keep in mind while developing a mobile application. Start with them, and if you do like a custom made mobile app to serve your target audience in emerging markets, do feel free to contact us. We are right here to offer you IT expert services on mobile app development.