Category: blogs

How to develop mobile apps for emerging markets?

The way the humble mobile app is transforming our preferences in daily life is amazing.  Over  68% of mobile subscriptions exist today. The data from Statista (https://www.statista.com/statistics/218984/number-of-global-mobile-users-since-2010/  )reveal that mobile usage is about 7.33 billion in 2023 and this will increase to more than 7.5 billion by 2025. Interesting right?

This goes to show that more than 84% of the global population relies on smartphones for study, work, entertainment, and day to day shopping and consultation.  This is why businesses of any niche would scale better if they have a great mobile app to reach out to their end consumers.  The interesting fact is that emerging markets have been using mobile apps more recently and this is a huge market to invest in. As mobile app experts, we have seen the mobile usage growth and here, we are going to outline how mobile app developers and companies can develop stunning mobile apps for the emerging markets of tomorrow.

What are the ways to build mobile apps for emerging markets?

Observing the Search Intent

If you are into product marketing, then work with a result centric mobile app development company that knows how to understand the search intent for your mobile applications. This is a part of Digital marketing whereby the real search goals of the end user, their online behavior, the time spent on the mobile app, and the way they browse a mobile app are analyzed.

Leverage the User Experience

Moving to the User experience this should be taken into account when you handle mobile app development. A mobile app user experience should be seamless and for this, you need to take care of each icon, CTA, and color code that is well defined. Once developers create a good mobile app,  that should help in building a consistent buyer journey and a high level of user engagement always.

Opt for low-spec hardware

When considering mobile app development, the IT development team should make sure that low-end hardware is used. This is because a large variety of smartphones are low end machines and if your hardware matches this – the running will be smooth. Only if all your probable customers can use the mobile app, you get more buys in the long run.

Less power usage

Just like the hardware, the power usage consumption of the ios app should be developed with care. The emerging markets would mean the second world countries that are enjoying the transition into using mobiles for their day to day lives. Here as a power supply is inconsistent, you need to ensure that your mobile app does not eat away the mobile battery to a large extent.

Mobile Optimized Apps

The last one on our list is the fact that any mobile app should be optimized so that it hits the searches of the users. Whether you are making an Android app or an IoS mobile app, the same rule applies here. Make sure that the images, videos, website flow, and content as a whole are SEO optimized. This way, Google will find your mobile app worthy enough to be listed in a user search. If the above mentioned factors are taken care of, then naturally the mobile app will get more visits.

To Conclude

Unless a good mobile app development company can understand the demands and expectations of the emerging markets, they will not be able to give a mobile app too. We have explained all the factors that you need to keep in mind while developing a mobile application. Start with them, and if you do like a custom made mobile app to serve your target audience in emerging markets, do feel free to contact us. We are right here to offer you IT expert services on mobile app development.  

Security to be Implemented by an E-commerce Business

Ecommerce constantly witnesses rapid growth with each passing year, alongside them rise the constant fear of threats and attacks. Security stands as one of the most important aspects when you create a website. If your site runs at the peril of being attacked, eventually, your business faces the threat of shutting down.

It is also important to earn customers’ trust while doing business online. No customer would be happy knowing that their personal information like bank details and other sensitive data is out on the internet for the world to see. You might not just lose customers but also be fined heavily and might have to shut your business down.

How to secure your website?

You either handle the security yourself or hire an e-commerce development company to handle the work for you. The former is possible but it is a herculean task, starting from integrating firewalls to building security codes, you might have to handle everything. The latter is not just feasible but also hangs within your budget depending on the company.

A renowned e-commerce development company, Team Yamama, has turned out to be a boon for people looking to develop or add more layers of security to their website. The web development company undertakes several measures and follows stringent protocols to safeguard your website from any kind of threat.

To secure a website, one must follow –

  • Privacy
  • Authentication
  • Integrity
  • Non-repudiation

Why is security important for your website?

Research states that around 60% of companies pull their shutters within 6 months of being a victim of security attacks. Large companies bounce back most of the time but small and medium-sized companies are the ones impacted greatly by such security attacks.

The benefits of securing your website are –

  • It helps to retain customers’ trust.
  • It keeps you safe from being fined or sued.
  • High chances of attracting loyal customers.
  • Increase brand reputation.

What are the different types of e-commerce security attacks?

  • Financial fraud
  • Phishing
  • Cross-Site Scripting or XSS
  • Bots
  • Distributed Denial of Service or DDoS
  • SQL Injections

Know the Next Big Thing in the Mobile App Development Sector

In 1977, Nokia broke the application barrier with its unique feature – a snake game. Later, in 2008, Apple launched its first app store. Google followed suit and launched the Play Store in the same year.

Today, there are over 200 billion mobile applications across the world. However, the number is shooting through the roof with each passing day at an astonishing pace of about 20-25% per year. The revenue generated through mobile applications stands over $200 billion; surprisingly, mobile applications alone contribute to over 50% of the global traffic.

These numbers do seem huge, and through them, you might also understand the intensity of the competition one might face when releasing their application into the web. The best chance one has when it comes to staying in the race is by ensuring that you make it user-friendly, optimize it well, ensure customer satisfaction, and more.

To ensure such aspects, the easiest and most feasible option is that you enlist the help of a mobile application development company. Team Yamama’s team of experts has several years of mobile application development experience under their collars.

Let’s now focus on the next big question – what’s the next step in the mobile application development sector? What are the technologies that are said to lay a foundation stone for the next wave of mobile applications?

  • Human behavior modeling
  • Artificial Intelligence and Machine learning to become more mainstream
  • Applications for Foldable devices
  • Internet of Things will be more refined and focussed

Researchers state that the entire UI and UX will be conceptualized. Utilizing human behavior in mobile application development is not new, but developing an entire application based on human behavior modeling is a novel method.

AI has already crossed the $50 billion mark as more and more companies are integrating it into their daily activities. The same trend is predicted to be witnessed by the app development community as it will increase retention and engagement with AI and machine learning, and enhance user experience.

Digital Marketing for Business

Considering the accessibility of the internet in today’s world, would you believe if someone told you that the number of people going online is increasing with each passing day?

Yes, that’s true. In fact, Pew research states that the number of adults using the internet has increased by 5% in the past three years. Though it is known, the way people shop, sell. purchase or browse the internet has changed i.e., offline marketing is not as effective as it used to be earlier.

Marketing is all about connecting with the audience in the right place at the right time. In today’s words, you need to connect with them in a place they frequent – the internet.

What is digital marketing?

Digital marketing comprises marketing efforts that use electronic devices or the internet. Businesses leverage digital media like social media, search engines, emails, and several other means to connect with not just current but prospective customers as well.

It helps you reach a larger audience in a short amount of time when compared to the regular traditional marketing methods. Businesses can also target prospective customers who are more likely to avail their services or purchase their products.

What are the benefits of digital marketing?

  • Businesses can target customers who are most likely to avail of their services or purchase their products.
  • It is cost-effective when compared to traditional marketing methods.
  • Digital marketing enables businesses to outrank bigger players in the same sector.
  • It is measurable

How does a business define digital marketing?

The usage of numerous digital strategies and channels defines digital marketing; these methodologies help businesses connect with customers in places where they spend most of their time. Starting from a website to online branding assets, email marketing, digital advertising, brochures, and more. These strategies fall under digital marketing.

That being said, businesses either have to hire digital marketers who might drill holes in their pockets, or hire a digital marketing company that can help them cut down expenses alongside benefiting them.

A renowned digital marketing company, Team Yamama, is an expert in handling digital marketing goals, campaigning supports, and overachieving the goals.

Why is Team Yamama the best in E-Commerce Website Design and Development?

The e-commerce sector is one of the most competitive businesses on the internet. We need to create an experience online that stands unparalleled to any as the attention span of humans lasts a time frame of about 5 seconds. That minimal time frame is considered as one of the most important factors for customer satisfaction which decides if a business loses or gains customers.

It is incredibly challenging, without a doubt. But, not for Team Yamama!

With years of experience under our sleeves, we’ve been powering the digital realm robust, unique and multi-disciplinary offerings which conform to the latest industry trends.

Starting with understanding your company, audience and challenges, we take you on a journey as we create a website tailored to suit your needs, incite customers’ attention and drive conversations & sales.

As your e-commerce web design and development partner, Team Yamama leverages the power of your business’ e-commerce platform while consecutively creating optimal user experiences.

Our consultative approach topped with unique business prowess enables us to cater to your specific e-commerce operational and performance needs. We’ve been pushing ahead into the digital world with one mission – to ease your route into the digital realm by creating a unique, creative and strong presence.

Our expertise in the field of e-commerce website development extends beyond order processing and transactions. We also design and implement a fully integrated e-management system that is robust and tends to all your requirements. With our custom made websites you can not just track but also capture customer purchasing behaviour; this provides you with real-time data with which you can quickly identify and respond in time.

We believe that the support and maintenance of an e-commerce website also plays an integral role when it comes to service. And so, we also provide support and maintenance services which assure you an unrivalled glitch-free website which stands second to none in performance.

Team Yamama follows a seven-step approach:

  • Discover
  • Plan
  • Estimation
  • Prototyping
  • Build
  • Testing & QA
  • Launch

Our team of highly skilled experts test the website in various manners, pushing it to its limit at each step to ensure that the end product which you receive enables you to stack much more than just profits.

We have multiple reputed tools at our disposal – WordPress, React, Odoo, Magento, PHP, Node JS and Angular JS.

The variety in services makes Team Yamama, a one-stop solution for all your e-commerce web design and development needs. Our services vary from e-commerce implementation to consulting, e-commerce developments to testing and mobile application developments to custom e-commerce solutions.

Being one of the first e-commerce web design and development companies in Dammam, Team Yamama has grabbed the attention of thousands across the city. We pride ourselves in housing a few of the best minds in the industry who have several years of experience under their collar. We also provide cost-effective end to end e-commerce solutions which we promise, would work wonders!

New Web Design Platform Trends in 2021

Over the years, technology has flourished by leaps and bounds and web design trends are no different. Several website features and design elements that were once bathing in their pristine glory may have become overused, cliche and tired.

The last thing you want your customers to do is to arrive at your website and lose interest completely, just because your website looks outdated or fails to uphold critical web standards of today.

Fortunately for you, Team Yamama’s experienced web design team always stays updated with the latest web development and design trends to craft highly functional websites which are robust, easy-to-use and help you pile up profits.

We would love to share with you, some of the latest upcoming innovations, standards and digital technology trends.

  • Website loading time and speed
  • Personalised content
  • Virtual Reality
  • Micro animations
  • Colours to evoke certain moods
  • Data visualisation

Website loading time and speed

This is one of the most important web designing standards – ultra-fast loading time. Quick loading continues to be a top priority for businesses that want their websites to rank well and convert better.

According to research, over half of the browsers expect a website to load within a time frame of two seconds, or maybe less, after clicking a link. Visitors are more likely to close the page if a website takes over 3 seconds to load.

Personalised content

Most advanced websites are designed in such a way that they track the user’s browser history and location; they display dynamic content based on the user’s past behaviour. This content is curated specifically for each user and not as a whole.

Virtual Reality

Websites integrated with VR hit off with customers, right at the moment. It is considered as one of the most powerful tools for websites to serve meaningful and useful content to a visitor; to help them make a quick decision while purchasing a product.

Micro Animations

Micro animations have been popular in the past but in the upcoming years, it will be about using it organically. For instance, e-commerce sites can use micro animations to enhance the user experience by giving customers a taste of the available products.

Colours to evoke certain moods

In today’s world, people have favourites in everything starting from food to footwear and colours are no different. According to colour psychology, for centuries, marketers have been using colours’ impact on human behaviour to sell.

Applying a real-life application on e-commerce websites have a higher chance of attracting customers. For example, green generally denotes natural products while red screams of energy and passion.

Data Visualisation

Exhibiting data in an engaging and communicative way is a struggle that’s worth your every penny. Data visualisation takes the advantage of the fact that we humans are visual creatures. It gets your work done within a glimpse or two – conveying the required information.

Infographics and graphs are some of the best methods to bring data to life and engage your customers at the same time

Best Platforms for Iot development

What is the Internet of Things?

The Internet of Things (or IoT) revolves around our everyday life, collecting data depending on a person’s shopping tastes, sleep and work timings, browser cookies and much more. The IoT is a giant network of a cluster of numerous data collected from around the environment. That includes different objects of all shapes and sizes with in-built sensors that transmit data – from microwaves to self-driving cars and fitness devices to alarm clocks.

How does IoT work?

The IoT collects data from various sources and uses that to provide a proper solution based on the user’s requirements.

For instance, you set your alarm at a specific time every day to wake up for work. However, when something goes wrong – a cancelled train or an alternate route due to bad weather, you’ll have to wake up early in order to reach your office on time. An IoT-enabled alarm collects data with the factors like driving distance, travel time for the alternate route and the current weather conditions. Based on the data, it calculates when to wake you up so you are not late for work.

Furthermore, to develop, manage and host all these applications you need a fully-functional and flexible technology infrastructure platform. The IoT development platform is a multi-layered technology that helps in management, provisioning and automation of the hardware devices connected to the IoT. The development platform helps a user to develop, deploy and manage various IoT applications. It acts as a powerful toolkit to connect numerous sensors and devices from across the world to the cloud wherein the entire data is stored for further usage.

The platforms are evaluated based on the following fundamental components –

  • Device management
  • Integration
  • Security
  • Data collection
  • Analytics
  • Support for visualizations

Best platforms for IoT development

Amazon Web Services (AWS) IoT

Owned by Amazon, the AWS IoT development platform enables the user to connect different hardware devices or the mobile application to not only AWS services but also other devices. It also helps the user to secure the data interactions, act upon the data available and even the authority to allow applications to interact with the devices even when they are offline.

The AWS IoT Software Development Kit (SDK) helps the user to enable the hardware devices to connect, authenticate and exchange data using HyperText Transfer Protocol (HTTP), Message Queuing Telemetry Transport (MQTT) or WebSockets protocols. The AWS enables the user to use a source alternative and even write their own SDK.

A few of the benefits provided by the AWS IoT SDK are –

  • Device Gateway
  • Message Broker
  • Mutual authentication and authorization
  • Registry
  • Device shadow
  • Rules Engine

Microsoft Azure IoT

Developed by Microsoft, Azure is one of the topmost IoT platforms. The Azure IoT platform has been designed and developed in order to deliver the data collection and analysis in the most efficient way possible. This helps the organizations to make not only quick but also accurate decisions which in turn enables them to build more products at more competitive prices.

A few of the benefits provided by the Microsoft Azure IoT are –

  • Application services
  • Messaging facility
  • Condition monitoring
  • Virtual mechanisms
  • Data storage services
  • Highly efficient database management structures

Google Cloud Platform

Google cloud platform is one of the most popular platforms, which is easy to use and provides different user-friendly features. With the ability to provide advanced analytics owing to Google’s Cloud Data Studio and Big Query, this platform stands out from the rest. Google cloud’s main purpose is to provide intelligence and data security.

A few of the benefits provided by the Google cloud platform are –

  • Data management
  • Application development
  • Smart business analytics and AI
  • Productivity and work transformation
  • Expandable NoSQL database systems

ThingWorx IoT Platform

ThingWorx IoT Platform is owned by PTC – the creator of CAD. This IoT platform enables the users to gain new insights from the data sourced from various devices and at the same time, it maintains the transfer speed. It also allows the organization to upgrade or replace back-end systems without disrupting the user experience in any way.

This IoT platform allows the users to connect to various devices across the network and also provides a quick analysis of complicated data and content.

A few of the benefits provided by the ThingWorx IoT Platform are –

  • Easy connectivity across the network
  • Ability to share the platform among developers
  • User-friendly interface for developing applications
  • Integrated machine learning
  • Ability to deploy embedded, cloud and on-premise IoT solutions on the go

Cisco IoT Cloud Connect

Created by Cisco, this IoT platform is mainly designed for mobile operators. This platform offers various services such as completely customizable billing and reporting system, effective and efficient data and voice connectivity, security and a user-friendly interface for managing the applications. While enabling mobile operators to enjoy IoT services, Cisco IoT can also be used to build multiple products and utilize the resources at the same time.

A few of the benefits provided by the Cisco IoT Cloud Connect are –

  • Voice and data connectivity
  • SIM life-cycle management
  • IP session control
  • Customizable billing and reporting