Over the years, technology has flourished by leaps and bounds and web design trends are no different. Several website features and design elements that were once bathing in their pristine glory may have become overused, cliche and tired.
The last thing you want your customers to do is to arrive at your website and lose interest completely, just because your website looks outdated or fails to uphold critical web standards of today.
Fortunately for you, Team Yamama’s experienced web design team always stays updated with the latest web development and design trends to craft highly functional websites which are robust, easy-to-use and help you pile up profits.
We would love to share with you, some of the latest upcoming innovations, standards and digital technology trends.
- Website loading time and speed
- Personalised content
- Virtual Reality
- Micro animations
- Colours to evoke certain moods
- Data visualisation
Website loading time and speed
This is one of the most important web designing standards – ultra-fast loading time. Quick loading continues to be a top priority for businesses that want their websites to rank well and convert better.
According to research, over half of the browsers expect a website to load within a time frame of two seconds, or maybe less, after clicking a link. Visitors are more likely to close the page if a website takes over 3 seconds to load.
Personalised content
Most advanced websites are designed in such a way that they track the user’s browser history and location; they display dynamic content based on the user’s past behaviour. This content is curated specifically for each user and not as a whole.
Virtual Reality
Websites integrated with VR hit off with customers, right at the moment. It is considered as one of the most powerful tools for websites to serve meaningful and useful content to a visitor; to help them make a quick decision while purchasing a product.
Micro Animations
Micro animations have been popular in the past but in the upcoming years, it will be about using it organically. For instance, e-commerce sites can use micro animations to enhance the user experience by giving customers a taste of the available products.
Colours to evoke certain moods
In today’s world, people have favourites in everything starting from food to footwear and colours are no different. According to colour psychology, for centuries, marketers have been using colours’ impact on human behaviour to sell.
Applying a real-life application on e-commerce websites have a higher chance of attracting customers. For example, green generally denotes natural products while red screams of energy and passion.
Data Visualisation
Exhibiting data in an engaging and communicative way is a struggle that’s worth your every penny. Data visualisation takes the advantage of the fact that we humans are visual creatures. It gets your work done within a glimpse or two – conveying the required information.
Infographics and graphs are some of the best methods to bring data to life and engage your customers at the same time