Month: September 2021

Security to be Implemented by an E-commerce Business

Ecommerce constantly witnesses rapid growth with each passing year, alongside them rise the constant fear of threats and attacks. Security stands as one of the most important aspects when you create a website. If your site runs at the peril of being attacked, eventually, your business faces the threat of shutting down.

It is also important to earn customers’ trust while doing business online. No customer would be happy knowing that their personal information like bank details and other sensitive data is out on the internet for the world to see. You might not just lose customers but also be fined heavily and might have to shut your business down.

How to secure your website?

You either handle the security yourself or hire an e-commerce development company to handle the work for you. The former is possible but it is a herculean task, starting from integrating firewalls to building security codes, you might have to handle everything. The latter is not just feasible but also hangs within your budget depending on the company.

A renowned e-commerce development company, Team Yamama, has turned out to be a boon for people looking to develop or add more layers of security to their website. The web development company undertakes several measures and follows stringent protocols to safeguard your website from any kind of threat.

To secure a website, one must follow –

  • Privacy
  • Authentication
  • Integrity
  • Non-repudiation

Why is security important for your website?

Research states that around 60% of companies pull their shutters within 6 months of being a victim of security attacks. Large companies bounce back most of the time but small and medium-sized companies are the ones impacted greatly by such security attacks.

The benefits of securing your website are –

  • It helps to retain customers’ trust.
  • It keeps you safe from being fined or sued.
  • High chances of attracting loyal customers.
  • Increase brand reputation.

What are the different types of e-commerce security attacks?

  • Financial fraud
  • Phishing
  • Cross-Site Scripting or XSS
  • Bots
  • Distributed Denial of Service or DDoS
  • SQL Injections

Know the Next Big Thing in the Mobile App Development Sector

In 1977, Nokia broke the application barrier with its unique feature – a snake game. Later, in 2008, Apple launched its first app store. Google followed suit and launched the Play Store in the same year.

Today, there are over 200 billion mobile applications across the world. However, the number is shooting through the roof with each passing day at an astonishing pace of about 20-25% per year. The revenue generated through mobile applications stands over $200 billion; surprisingly, mobile applications alone contribute to over 50% of the global traffic.

These numbers do seem huge, and through them, you might also understand the intensity of the competition one might face when releasing their application into the web. The best chance one has when it comes to staying in the race is by ensuring that you make it user-friendly, optimize it well, ensure customer satisfaction, and more.

To ensure such aspects, the easiest and most feasible option is that you enlist the help of a mobile application development company. Team Yamama’s team of experts has several years of mobile application development experience under their collars.

Let’s now focus on the next big question – what’s the next step in the mobile application development sector? What are the technologies that are said to lay a foundation stone for the next wave of mobile applications?

  • Human behavior modeling
  • Artificial Intelligence and Machine learning to become more mainstream
  • Applications for Foldable devices
  • Internet of Things will be more refined and focussed

Researchers state that the entire UI and UX will be conceptualized. Utilizing human behavior in mobile application development is not new, but developing an entire application based on human behavior modeling is a novel method.

AI has already crossed the $50 billion mark as more and more companies are integrating it into their daily activities. The same trend is predicted to be witnessed by the app development community as it will increase retention and engagement with AI and machine learning, and enhance user experience.

Digital Marketing for Business

Considering the accessibility of the internet in today’s world, would you believe if someone told you that the number of people going online is increasing with each passing day?

Yes, that’s true. In fact, Pew research states that the number of adults using the internet has increased by 5% in the past three years. Though it is known, the way people shop, sell. purchase or browse the internet has changed i.e., offline marketing is not as effective as it used to be earlier.

Marketing is all about connecting with the audience in the right place at the right time. In today’s words, you need to connect with them in a place they frequent – the internet.

What is digital marketing?

Digital marketing comprises marketing efforts that use electronic devices or the internet. Businesses leverage digital media like social media, search engines, emails, and several other means to connect with not just current but prospective customers as well.

It helps you reach a larger audience in a short amount of time when compared to the regular traditional marketing methods. Businesses can also target prospective customers who are more likely to avail their services or purchase their products.

What are the benefits of digital marketing?

  • Businesses can target customers who are most likely to avail of their services or purchase their products.
  • It is cost-effective when compared to traditional marketing methods.
  • Digital marketing enables businesses to outrank bigger players in the same sector.
  • It is measurable

How does a business define digital marketing?

The usage of numerous digital strategies and channels defines digital marketing; these methodologies help businesses connect with customers in places where they spend most of their time. Starting from a website to online branding assets, email marketing, digital advertising, brochures, and more. These strategies fall under digital marketing.

That being said, businesses either have to hire digital marketers who might drill holes in their pockets, or hire a digital marketing company that can help them cut down expenses alongside benefiting them.

A renowned digital marketing company, Team Yamama, is an expert in handling digital marketing goals, campaigning supports, and overachieving the goals.