Month: January 2020

Importance of iOS App Development for Businesses

Just the name ‘Apple’ instills a sense of quality and grace; all thanks to their ground-breaking additions to the mobile app development space. Apple has its very own club of loyal customers who ardently buy and use the brand’s products as soon as they are released into the market. And that explains how 900 million iPhones are active all around the world.  It’s not just about the gargantuan number of the iPhones why you should build iOS apps for your business. Apple’s devices have much more to offer.

Here is Why Your Business Needs iOS Apps

Penetrate Well-Developed Countries

It is not wrong to say that Apple has established a kingdom in America and Europe and has placed itself on the throne with a shiny crown on its head.  The majority of the iOS devices’ customers reside in well-developed countries like the USA and UK. Building an iOS application allows you to reach out to well-developed countries where the prospects for growth and revenue are incredible.

Better Paying Customers

Android devices generate less than 10 percent of the money spent to build the application if it doesn’t turn out to the best of all the applications available. IOS apps, on the other hand, are mostly used by people who are well off and are most likely to buy your services if it appeals to them. The foremost reason to build mobile applications is not customer engagement, not brand visibility, and not even marketing; it is to sell your services and generate more revenue. And the potential of iOS apps to sell your services is the highest among all the platforms.

Better Interface

A mobile application’s user interface contributes greatly to its success. IOS applications are often praised for their simple yet enjoyable interface developed in a regulated environment. With Apple support for intuitive interfaces, you can captivate your audience better and funnel them to sell your products better.

Tech-savvy Audience

It is important for businesses to address the right audience. It makes the business more relevant and thus increases the probability of converting a mere audience to loyal customers. And iPhones have been quite successful in attracting and retaining tech-savvy audiences who know how to access the device and understand the need for services and products before buying them.

Best of Security

IOS devices are preferred by business personnel because it is harder to penetrate an iPhone than any other device. Apple’s security is also one of the reasons for its success. Every transaction from an iOS device is always encrypted to protect the integrity of the data. Further, Apple has a lot of guidelines for how apps should be coded, designed and marketed to ensure that your business application is shielded from viruses, malware, and hackers.


IOS devices are great in every way and will assist your business endeavors all the way until the final phases. But it relies heavily on the quality of the application. You must be thinking ‘success of an application relies on the quality irrespective of the platform’. That’s true, but the emphasis on quality is the highest for iOS devices because not everyone can afford an iPhone; and those who afford it demand for quality more than anything.



How Android Apps Can Take Your Business to the Next Level

One of the recent statistics revealed an interesting number about Android applications: more than 88 percent of the smartphones run on Android OS. If that’s not appealing, here is another number to give you the weight: there are 3.3 billion smartphone users in the world. 
How great it would be for your business to reach all the potential customers all over the world? 
You can do it if you build an android application. Here is how Android apps improve your business.

Performance

Android application takes your service and products to the fingertips of your potential customers, making it easier for them to access your business.
It can tell your customers what your services solve, why solving it is important, and how it makes their life better. Try thinking about a scenario when your customers want to use your services; make a few calls to order them, and wait a few days to access them. It is a disaster.Your business should make your service available the very moment the requirement arises.
Further, an android application, if it is at the height of performance, can make people want to come back to the application and use your service. 

Customization & Scalability

With internet feeding people with a constant stream of information every passing second, people’s requirements change a bit too often in an unpredictable way. And when it does, you shouldn’t be the business that lags to adapt to the requirements; in fact, that’s how companies fail. Android apps are highly customizable and allow you to tweak your services and products easily and in the path to cater to the arisen demand.
Likewise, you can scale up and scale down seamlessly and according to your strategies without spending a fortune for it. 

Better Marketing

Android devices, since they seem to spend a lot of time in your customers’ hands, with an android application, you have equipped yourself with a formidable tool to reach out to your customers. With push notifications, you can inform your customers about your offers, the launch of new services, changes in services, discounts, and the whole lot prompting them to use your service more and more.

Brand Awareness

Have a unique logo, android app layout, and design allows you to become more recognizable. This greatly increases your brand value and allows your services to become an everyday part of life. ‘Netflix and chill’ and ‘Google it’ are some phrases that are the results of brand awareness and recognition.

Google Support

One of the most overlooked components of business is failing to identify if the party offering the services are reliable. The last thing you want is your hard work to become a part of the scam sucking your business into an inextricable vortex of losses. In the case of Android, it is the search engine mammoth —Google— that is behind the most used operating system.


Android applications are not limited to smartphones; they are also available in a number of wearables including smartwatches. It is only a matter of time before smart devices take over the world, if not we are already proceeding that way. Android application development for businesses ensures that your services are always available for your customers in one way or another, earning a reputation increasing your profits.

Paving Way for a Technology Revolution

The growth and development of technologies have always been exponential and led to wonderful results. But lately, one of the technologies, the Internet of Things, is gaining a lot of fame and many are expecting to grow to be transformational.

Internet of Things is the idea of connecting all the devices to the internet and enable information exchange to automate various processes and make better decisions.

Applications of Internet of Things in daily Life

  • Connected Cars

    While connected cars do not sound impressive, the implications are much more than transformational. Imagine how great it would be if all the cars traveling on the road can share information about each other and what they see.

    That is, if the car going in front of the traffic identifies a roadblock or something that requires the vehicle to take a detour, it will pass the message to all the cars about the block. This prompts the other cars to reroute effectively saving the time of everybody.

    It also tries its best to keep the traffic in motion and reduce congestion.

  • Super Smart Homes

    When all the home appliances become a part of the Internet of Things, a lot can be achieved.

    For example, if you had forgotten to turn off your AC or any other appliance, identifying the absence of members in the house, the IoT will instruct the devices to shut down immediately.

    If it is connected to your car, it calculates the distance and time taken for you to reach home and adjust the temperate accordingly to make it cozy for you.

    Connected to kitchen appliances, the IoT can even turn on your bread toaster or oven to cook and to quench your gastronomical thirsts as you enter the home.

  • Smart Wearables

    Smart wearables are highly in demand and are already saving lives. One of the smartwatches detected a heart problem in a 79-year-old man and it turned out to be true when consulted with the doctors.

    Smart wearables — watches, bands, or whatever is the name of the device — always remain by the side of humans gathering data such as heartbeat and temperature to identify anything and everything that can be termed as harmful to health.

  • Smart Cities

    Smart cities are well-connected cities where every one of its necessity is taken care of by the IoT. Let it be water management, surveillance, energy management, security, or even environmental monitoring — everything is attended with the help of sensors and the internet.

    Smart cities greatly reduce the basic administrative constraints such as the distribution of water and waste management, allowing human power to focus on better aspects such as construction and infrastructure.

  • Smart Agriculture

    With the help of drones and sensors, agriculture can be made much more productive and lucrative. The IoT-enabled devices can monitor the crops, pest growth, infections, and everything that concerns the yield to alert the farmers beforehand.

    It can also provide insights into the type of crops to plant depending on the expected climate, rainfall, and soil conditions.

This is but a speck of what IoT can do. The Internet of things can be applied to all industries and change the way things work. Retail, healthcare, fleet management, poultry, real estate, and whatnot.

But again, as IoT transforms the business, it attracts hackers and anomalies to enter through the cracks of the system. With the right security, the Internet of Things is just the tech we need to transcend.

Odoo ERP: The Fast going business solution

Odoo ERP is developed in Python and has its own open-source infrastructure called the OpenObject framework. This framework holds around 30 core modules to handle its functions and over 3000 community modules that help to extend its core functionality. Depending on the client’s needs, the user is able to utilize these modules and build their own custom applications.

A few of the enterprise-level modules offered by Odoo ERP are –

  • Sales
  • Project management
  • CRM
  • manufacturing
  • Purchase
  • Warehouse management
  • Billing
  • Accounting
  • Inventory

ERP is considered as the backbone of many businesses and stands as a key tool for managing multiple tasks from the business life cycle at a time. The user is able to manage all the processes in a single interactive database management system with a dashboard and built-in analytics.

With over 10,000 applications and modules in its marketplace, Odoo ERP covers a user’s business requirements completely. ODoo ERP and the applications are totally integrated with each other, making it easier to automate a user’s business processes. Having the ability to support the modules and applications of various businesses including the fashion industry, hotel management, eCommerce, trading, manufacturing and education, Odoo ERP stands out from the rest, covering all the needs of a business.

The advantages of using Odoo ERP are –

User-friendly –

Despite having little knowledge about coding and computer languages, Odoo ERP’s user-friendly interface helps the user to manage their business using its default modules. Its drag and drop editor makes it easier while managing various content at a time.

Customization –

Odoo ERP offers the user a high degree of customization based on their business requirements. Its main advantages also include allowing the user to change the shape and color of their custom-built modules as per their needs in order to draw maximum efficiency and productivity.

Faster implementation –

Odoo ERP provides the user with the ability to implement multiple modules at the same time depending on the business requirements. It acts as a one-stop package for any small and medium-sized businesses.

Open-source and license-free –

Licensing costs often stand as a huge disturbance for numerous organizations. Being open-source and license-free software, Odoo ERP makes it cost-effective for its users to continue with their business. The ERP software plays a major role in managing business operations, especially when the organization is in its expansion phase. Most companies tend to use this platform for developing and fulfilling major requirements of their business free of cost.

One-stop solution for all business needs –

A few organizations use multiple software to manage sales, marketing, human resources, manufacturing, inventory and beyond. But Odoo ERP enables the user to integrate all the modules on a single platform, making it easier to run a business. Eventually, enabling the user to focus more on productivity and implementation.

Transparency –

Data can be shared easily within the organization with a few clicks, instead of each department having to hold their own information system, leading to a hike in the expense. Odoo ERP enables the organization to allow all the relevant data to be shared between various departments, eventually reducing the time consumption, expenses and increasing productivity. Owing to the transparency within the platform, the companies are able to detect any potential issues hindering the productivity level.

Real-time data and business insights –

The real-time data provided by Odoo ERP enables the user to make vital decisions on time leading to a drastic change in time consumption. With the required real-time data in hand, the organization is able to respond quickly to a changing environment. As a result, business leaders are able to make decisions with greater peace of mind.


Every organization holds a common objective – to run a profitable business solution. Their business actions revolve around maximizing their profits and increasing the revenue while limiting their expenses eventually bringing them to one ultimate goal – drawing maximum returns using minimal investment.


An ERP software tool comes with various management functions that cater to different business segments. The ERP tool assists a user to keep a note of the sales, reduce operational costs, reducing resource wastage, managing their workforce and maintaining a healthy relationship with all the clients. Being open-source and license-free, Odoo ERP helps the organization to achieve its targets in a cost-effective method.

A few of the management functions that an ERP tool caters are –

  • Human resource
  • Marketing
  • Sales
  • Accounting
  • Purchase
  • Customer relations
  • Managing the warehouse

Odoo is one of the most used and most popular ERP owing to its community’s constant contributions. Secondly, due to its Python core, the user is able to configure and tailor the system as per the client’s specific requirements even after implementing the module.

Paving Way for a Technology Revolution

The growth and development of technologies have always been exponential and led to wonderful results. But lately, one of the technologies, the Internet of Things, is gaining a lot of fame and many are expecting to grow to be transformational.

Internet of Things is the idea of connecting all the devices to the internet and enable information exchange to automate various processes and make better decisions.

Applications of Internet of Things in daily Life

  • Connected Cars

    While connected cars do not sound impressive, the implications are much more than transformational. Imagine how great it would be if all the cars traveling on the road can share information about each other and what they see.

    That is, if the car going in front of the traffic identifies a roadblock or something that requires the vehicle to take a detour, it will pass the message to all the cars about the block. This prompts the other cars to reroute effectively saving the time of everybody.

    It also tries its best to keep the traffic in motion and reduce congestion.

  • Super Smart Homes

    When all the home appliances become a part of the Internet of Things, a lot can be achieved.

    For example, if you had forgotten to turn off your AC or any other appliance, identifying the absence of members in the house, the IoT will instruct the devices to shut down immediately.

    If it is connected to your car, it calculates the distance and time taken for you to reach home and adjust the temperate accordingly to make it cozy for you.

    Connected to kitchen appliances, the IoT can even turn on your bread toaster or oven to cook and to quench your gastronomical thirsts as you enter the home.

  • Smart Wearables

    Smart wearables are highly in demand and are already saving lives. One of the smartwatches detected a heart problem in a 79-year-old man and it turned out to be true when consulted with the doctors.

    Smart wearables — watches, bands, or whatever is the name of the device — always remain by the side of humans gathering data such as heartbeat and temperature to identify anything and everything that can be termed as harmful to health.

  • Smart Cities

    Smart cities are well-connected cities where every one of its necessity is taken care of by the IoT. Let it be water management, surveillance, energy management, security, or even environmental monitoring — everything is attended with the help of sensors and the internet.

    Smart cities greatly reduce the basic administrative constraints such as the distribution of water and waste management, allowing human power to focus on better aspects such as construction and infrastructure.

  • Smart Agriculture

    With the help of drones and sensors, agriculture can be made much more productive and lucrative. The IoT-enabled devices can monitor the crops, pest growth, infections, and everything that concerns the yield to alert the farmers beforehand.

    It can also provide insights into the type of crops to plant depending on the expected climate, rainfall, and soil conditions.

This is but a speck of what IoT can do. The Internet of things can be applied to all industries and change the way things work. Retail, healthcare, fleet management, poultry, real estate, and whatnot.

But again, as IoT transforms the business, it attracts hackers and anomalies to enter through the cracks of the system. With the right security, the Internet of Things is just the tech we need to transcend.

5 Features Every E-commerce Applications Should Have

E-commerce applications are easily one of the go-to solutions when people want to buy something. After all, it allows everyone to see the products, compare the prices, and order the product to have them delivered at the door all from the comfort of the home.

Although e-commerce had existed since the time of inception of the internet, it didn’t take off until the late 1990s. And now, the business has grown past cosmic levels that everyone in the world has used it at some point.

E-commerce applications, for the uniqueness of the business, should have a few features to succeed in the industry, and here they are.

Must-have features of Ecommerce applications

  • Product Recommendations

    E-commerce applications leave behind a lot of data about the customers and what they are searching for to buy. This information, although it appears useless, has the potential the transform the business, greatly increasing the product sales.

    While you can use the information about what people are searching for to recommend products individually, it has much more to offer. With the help of data analytics, you can identify which group of population — identified by age, region, etc. — is searching for and ordering a specific product.

    This information can be used to refine the accuracy of recommendations and increase revenue. Data analytics further paves the way to attain more complex yet precise information to explore lucrative possibilities.

  • Add to Cart

    Suppose, your customers want to buy multiple products belonging to various categories. Would you recommend that they buy every product individually?

    If ‘maybe’ is your answer, then what if they had more than 100 products to buy? Would you still answer with a ‘maybe’?

    Obviously not.

    Add to the cart feature allows your customers to select and store all the products they want to buy in one place — cart — and buy them together paying the total sum.

  • Wish List

    Wish List is a feature that allows people to search for products when they are free and add the items to a list. This comes in handy when your customers want to save something to buy at a later time, especially when they don’t have time to spend hours on comparisons.

    Assuming that products can go out of stock, Wish-List helps people to easily navigate to their preferred item and check if it’s back on stock, instead of searching for it again in the pool.

  • Multiple Payment Options

    When you have only one payment option in your e-commerce application, you are actually pushing people to migrate from their preferred payment option to your choice of payment.

    While this looks harmless, the reason a lot of people are using e-commerce is that they don’t have the time and patience to shop juggling between the stores. So instead of moving to your payment option (which is time consuming), there is all the possibility for them to move to a different e-commerce service provider.

    Not to mention, your payment gateway might fault and not generate a one-time password, or worse, not accept customers’ money. So multiple payment options are the ideal choice.

  • Customer Reviews

    Customer review helps fellow customers to identify the right and reliable product. It is also a way to punish vendors with bad service so that they either understand what’s wrong with them or go out of business.

    Apart from acting as the medium for customers to understand the product, Customer Reviews can also help vendors to understand the customers’ expectations.

There are more features that can help both business and customers in innumerable ways, but the five features mention are a must for every Ecommerce application to succeed early on. And if you want to build an e-commerce Application to venture into the business, we are one of the best e-commerce app development companies. We also provide consultation services to assist businesses with the right course of action.

Why You Need Drone Services

5 Reasons Why You Need Drone Services for Your Real Estate Business

Do you want to make your real estate business a huge success with astounding conversion rates? Leveraging technology is one of the effective ways to do it.

Drones are wireless aerial vehicles equipped with the photography and surveying tools to capture high-resolution images and videos. 

Practically speaking, your prospects are not going to waltz around the property the very next moment they come to know about the listing. 

They are going to see the pictures and videos and scrutinize every aspect of the property before coming in person to see it with their own eyes. Drone Services can help you to fast-track them to the last phase of conversion.

Here are the Advantages of Using Drone Services for Your Real Estate Business

  • Drones Make Your Properties Unforgettable

    According to a survey, properties that have high-quality pictures sell 32 percent faster than the rest of the properties. And they are not looking just at the property you have listed, but also every other property that is up for sale. 

    You have to stand out from the competition to increase your chances for success; you have to be unique and creative. Ariel Photography and Videography offer you the uniqueness needed to convert a prospect into a buyer.

    With Drone Services, you are not just capturing pictures and videos, you are providing your prospects a 360-degree walkthrough and allowing them to experience the property first-hand. And that can make your property unforgettable for the potential buyers,

  • Emphasize the Highlights of the Property

    Imagine yourself as the buyer of the residential property. Obviously, you will have expectations for the property you want to buy and possibly live in, and it could be anything like five bedrooms, a kitchen, a hall, a lawn, and even an Olympic-sized swimming pool. 

    You wouldn’t even see the property if it doesn’t check your requirements in the highlights.

    Drone Services offer an effective solution to showcase the highlights, surroundings, neighborhood, and accessible regions from the property.

  • Comparatively, Drones Services Require Not More Than Peanuts

    If Drone Services did not exist, you would have been forced to have to hire a skilled photographer costing you a hefty sum.

    Drones offer you a cost-effective yet superior option to narrate your prospects a story of what the property has in tow.

  • Drone Services Can Be Deployed In No Time

    Drones can be deployed in no time and the Drone Service Providers get the job done sooner than the conventional methods of photography. 

    They don’t have to move around the building and set the angles every time and everywhere. Their Unmanned Aerial Vehicles do all the tricks for them.

  • Unlock Killer Marketing Prospects with Droner Services

    Drone photos and videos are highly preferred by the audience of social media. And it wouldn’t be wrong to say that aerial photography has its own fan following. Although this crowd has little to offer in terms of potential buyers, they do more good in spreading the word.

    In the digital era, relying only on traditional methods to attract prospects might not be the best plan to flourish in the business.

    Drone-powered Aerial Imagery allows you to publicize your property listings, consuming only less amount from your pocket.

Drone Services are yet to be completely integrated into Real Estate, but the pace at which it is progressing is extraordinary. We see Drones as the propelling force for any business to market and establish themselves in a good position.

Real Estate with Drone Services becomes the perfect cocktail to light up the industry. Now that we have seen everything there is to know about the impact of Drone Services in Real Estate, we would like to know what you think about the business. We are more than happy to answer every one of your queries, suggestions, and ideas.

Advantages of Using Drone Service

5 Advantages of Using Drone Services for Your Business

Do you remember the first time you saw an aerial drone and stood there gaping at the sky? It may seem like it was just some time back, but drones have come a long way since their introduction. 

Drones or Unmanned Aerial Vehicles are no longer fancy toys that hovered over your head. They are one of the most effective tools to be leveraged to take your business to the next level.

If you wondering what makes drones and drone services so special to your business, then this blog is for you.

Here is Why You Should Buy Drone Services for Your Business Development

  • Drone Services Offer Better Safety to Your Work Force

    A lot of businesses involve people working in tall structures. Even if it was for the smallest of the problems, employees have to snug in dangerous environments. That can be avoided with the Drones. 

    The last thing you want is for your employees to get hurt, and the worst thing that can happen to a drone is when it gets destroyed. All you have to do is replace it with another one 

  • Drones Give You a Hawk’s Eyes and Vision

    Drones are equipped with high-definition cameras to capture high-resolution pictures and videos. It can also map the area and get the measurement in various units to device plans and strategies.

    With drones, you have a movable pair of HD-enabled eyes that feed you with news and information as it happens. Drones are also capable of rendering 3D images and outlines to allow you to find the errors and rectify them with ease.

  • Drones Better With the Advent of Technology

    Drone services can readily be integrated with technology. With the advent of technology like AI, Machine Learning, IoT, AR, VR, and Blockchain, you need an equipment that can make use of technologies to make it easy for you to run businesses.

    Drones, with the integration of AI and IoT, can automatically solve the basic problems and provide you with business insights to advance to the next level.

  • Access Every Nook and Corner with Drone Services

    Unless you are someone with X-ray vision, you can’t see every place of your business center, or your farm, or even your house.

    Drones allow you mobility and visibility without asking you to move physically. You can get too close to a building and see the texture, you can analyze your farm for pests and diseases, and you can oversee the progress of your workforce without getting out of your chair. 

  • Deploy Drone Services on a Whim

    You don’t need a crane or a couple of bulldozers or a dozen men running around to deploy drones. 

    It takes a lot of time just to get people moving to start the work, but drones can be deployed as soon as possible and navigate them seamlessly to the necessary locations.

    It will take a considerable time for a human to reach the top of the building from the ground floor. Drones can reach the location at least 5 times faster and gets the job swiftly.

Even though Drone Services are stacked with technicalities to speed up the process of businesses, they are certain regions where you should pay extra attention. There is no defined legislation for the operation of drones and they are susceptible to mid-air collisions. Drones can also be mistaken for violation of privacy. But there is a way to handle matters right. Irrespective of the size of the business, you will not be using drones day in and day out. So hiring a professional Drone Service Company may become the optimal solution considering the occasion.

Drone Services

4 Industries Drone Services Will Impact and Revolutionise

When aerial drones come up in a conversation, one application everyone can connect with is aerial photography. But unmanned aerial vehicles are not just limited to aerial photography and journalism. 

Drone Services have stellar use cases and can be used in a multitude of industries. Despite being prominent, they remain highly underused for their potential. 

So we have put together a list of industries and fields where Drone Services can be used to improve efficiency while keeping the cost low.

Industries Benefiting from Drone Services

Survey: Drone Services Cover More Ground Faster

Surveying is no easy job. Normally, it would require hours of hard work and meticulous analysis to determine the right position of points, distance, and . It would take even longer to complete the surveys of humongous topographic portions.

That’s not the case when drones are deployed for surveys. It is more similar to a cameraman in a helicopter except with less noise and low cost. Drones map the areas clean and provide high-resolution imagery with utmost accuracy. 

With drones, what took hours to complete can be completed in a matter of minutes with exhaustive measurements available in all the formats. The surveyed areas can also be rendered in 3D models for planning.

Infrastructure: Drones Reach Inaccessible Regions like It’s a Cakewalk

Infrastructure maintenance is a costly affair especially if it is for huge companies. They may even require the service personnel to reach dangerous heights to take care of maintenance.

The situation is even dire for telecommunication, gas, oil, and petroleum companies. But drones can seamlessly reach communication towers, refineries, huge pipelines, and every inaccessible place to do the necessary.

Agriculture: Drone Services Betters the Yield

For large-scale agriculturers, monitoring the crops can be a hassle. They have to cover a gigantic farm and that is not humanly possible without deploying more personnel or using advanced field monitoring techniques. 

Drones can better analyze crop health, yield, and equip agriculturers with insights on crop management, harvesting planning, irrigation planning, fertility assessment, and identifying the growth of weed and pests.

Further, unlike synthetic pesticides and fertilizers, Drones are not harmful and will not get in the way of crops in any way.

Mining: Safe and Stellar Analysis with Drones

Drones are as worthy as goldmines for the mining industry. With 3D mapping ability, it is possible to analyze the size, depth, and volume of the deposits without deploying manpower.

Various mineral deposits can be analyzed faster at low operational costs. Drones can also be used to inspect the site and plan mining accordingly. 

But the benefit that outclasses every other advantage is the safety drones offer. Surveying the site landscape, infrastructure, and stockpiling can be extremely hazardous. There is no saying when something can go wrong. In the case of drones, all one loses is a handful of money to buy another drone.

Wrapping Up

Unmanned Aerial Vehicles are a boon to the above-mentioned industries and processes, but the application of drones is only limited by creativity. They can be used in defense, weather forecasting, wildlife monitoring, law enforcement, relief measures, disaster management and many more. We might even have drones deliver letters and packages in the near future.

Future of digital marketing

Digital marketing is where individuals or enterprises utilize digital technologies to sell their products and services. This type of marketing requires internet and can be done via various digital technologies including mobile applications, websites, digital boards and blogs. There was a time where marketing was only possible by a few methods like billboards and face-to-face interaction. However, like every other aspect in a person’s life, the advance in technology has changed it forever.

With nine out of every ten individuals using a smartphone, the number of people using the internet has increased drastically. In digital marketing, we utilize this opportunity to reach out to potential customers and keep them updated about products and services.

The world moves forward with a huge leap in technology and has turned highly competitive. It was once when companies became successful by showing their products and services and telling people how their problems will be solved. Nowadays, people have started trusting consumers more than how much they trust a brand or its advertisement. According to a research by ODM group, more than 70% of the consumers consult social media and check the reviews before purchasing a product. This clearly proves that businesses need to not only provide authentic products and services but also expand their social media presence. For businesses to stay on par with their competitors and reach out to more customers, they have to stay updated with the upcoming technologies and adapt to the competitive environment.

Generating paid traffic:

Search Engine Marketing (SEM) also known as paid search is the form of digital marketing where individuals or businesses generate web traffic by purchasing advertisements on search engines. Marketers either pay every time their advertisement is displayed or when a user clicks on their advertisement. Businesses harbour a dedicated team that scans through all the available platforms and decides the platform, according to them will advert most traffic to their sites.

Still holding on to traditional marketing methods, most entities end up in a loss as they are not able to reach the targeted audience. Research states that nearly $46 billion was spent on programmatic advertising for the Financial Year (FY) 2018. It was further predicted that by 2020, around 86% of all display advertisements will be presented by automation. This leap towards Artificial Intelligence (AI) is said to provide a more efficient, seamless, and accurate approach to SEM while cutting the cost at the same time.

Voice optimization:

Various voice assistants including Alexa, Siri, Cortana and Google assistant, the popularity of voice search has shot through the roof. Instead of typing or manually performing a task, all the user has to do is just speak directly to their device. With more and more people using voice assistants, marketers need to consider optimizing their websites to recognize voice search.

Furthermore, the way a person speaks is completely different than the way they type and marketers also need to optimize their websites accordingly. A research states that nearly 72% of the people who own a voice assistant use their devices as a part of their daily routine. Eventually, the idea of a completely hands-free assistant will take over soon enough.

The era of digitalization:

As the world moves forward towards a completely digital environment, along with the scope of digital marketing, numerous towns, cities and villages are also advancing towards the digital age. This change is leading to a huge increase in the number of consumers turning marketing into a highly competitive field. According to a research, the number of internet users in 2015 was 259 million which further shot up to 331 million in 2017. It has been predicted that the number of internet users might double up multifold by FY 2022. Businesses need to be in a state where they can not only engage multiple customers at a time but also expand their reach to every potential customer in order to gain more traffic.